Brings buyers and sellers together but does not take ownership of the actual product.

• A. Marketing
• B. Agent
• C. Retailer
• D. Promotion

Answer: (B)

Bringing buyers and sellers together without taking ownership of the product is the job of an intermediary. An agent operates on behalf of one party to arrange a transaction, negotiates terms, provides needed information, and handles the process, all while not taking title or risk in the goods themselves. They earn a commission for facilitating the deal, not for owning or reselling the item.

This distinguishes an agent from a retailer, who purchases goods and takes ownership to sell them, and from promotion, which is just about communicating and persuading rather than directly coordinating the exchange. Marketing involves broader activities to create value and move products, but the specific intermediary role that connects buyers and sellers without owning the product best fits an agent.