Decisions about how to find the money to invest in the business and helping customers to find ways to purchase the product.

• A. Market Research
• B. Financing
• C. Distribution
• D. Marketing

Answer: (B)

This focuses on financing. It’s about securing the funds needed to start or grow the business and also creating ways for customers to pay for what they buy. Financing covers raising capital—through loans, investors, or using internal funds—and giving customers payment options such as credit or installment plans. That combination directly addresses both “finding the money to invest” and “helping customers find ways to purchase.”

Market research is about understanding customers and markets, not about funding or payment methods. Marketing centers on promoting and selling the product, while distribution deals with moving the product through channels to customers. Those activities influence sales and reach, but they don’t handle funding or customer financing.