Providing ways for customers to purchase a product conveniently, such as layaway or credit cards?

• A. Time Utility
• B. Place Utility
• C. Possession Utility
• D. Information Utility

Answer: (C)

Possession utility is the value created when customers can own or control a product with ease. Providing convenient ways to purchase, like layaway or credit cards, directly supports this by removing barriers to obtaining the product. Layaway lets a shopper reserve and pay over time, leading to eventual possession, while credit cards let buyers complete the purchase now and take possession sooner. These options focus on making ownership easier, rather than on when the product is available (time utility), where it is available (place utility), or what information is provided about it (information utility).