Statistics of a population including age, gender, income, race, education, etc. is?

• A. Demographics
• B. Geographics
• C. Psychographics
• D. Quantity Discounts

Answer: (A)

The main concept here is describing who makes up a population using specific characteristics. Statistics like age, gender, income, race, and education are used to categorize people in demographic terms. Demographics focus on these objective, measurable attributes to understand who your potential customers are, how they differ, and how to tailor marketing efforts to different groups.

Geographics would relate to where people live (regions, cities, climates). Psychographics digs into attitudes, values, interests, and lifestyles. Quantity discounts relate to pricing strategies, not population descriptions. So the best fit for the given descriptors is demographics.