What is the measure of output per unit of input, such as per worker or per machine?

• A. Advertising
• B. Visual Merchandising
• C. Productivity
• D. GDP

Answer: (C)

Productivity is the measure of output per unit of input. When you look at output per worker or per machine, you’re assessing how efficiently resources are being used—how much is produced for each hour of labor or each hour a machine runs. Improvements in productivity come from better processes, training, technology, or organization, and they usually lead to lower costs and higher competitiveness because more is produced with the same inputs. Advertising and visual merchandising are activities aimed at increasing demand and presentation, not a ratio of output to input. GDP, on the other hand, is the total value of goods and services produced in an economy, not a per-input efficiency metric. So the concept being tested is productivity.