Which term describes a business that buys goods from producers and sells to consumers?

• A. Agent
• B. Retailer
• C. Marketing
• D. Financing

Answer: (B)

A retailer is the business that buys goods from producers and then sells them to consumers for personal use. This role sits in the distribution channel as the intermediary who puts products in the hands of end shoppers, typically in smaller quantities and closer to where people shop. It’s different from an agent, which facilitates sales but usually doesn’t take ownership of the goods; from financing, which is about providing money or credit rather than handling products; and from marketing, which focuses on creating demand and the overall strategy to reach customers. A retailer, like a supermarket or clothing store, purchases goods from producers or wholesalers and makes them available to the public.